Different families invest in gold or silver in different ways. Some prefer buying melted gold and storing is so that they can use it in the future in whichever way they want to, as per requirement then. Some others prefer investing in small delicate pieces of jewelry like a delicate earring or bracelet. It would be an entire planned outing where the full family would go to the jewelry shop, choose the gold jewellery design and then make the final purchase after everyone had agreed to it. However, and rather very interestingly, with the way times have changed, people have started buying even gold online! A lot of brick and mortar stores now have an omni channel presence and a lot of independent gold jewellery online sellers have started selling via their own websites. The number of sellers has grown because of the increased demand. This has caused a shift in the way families buy gold on this auspicious occasion. While some still prefer sticking to the old traditional way, some families have shifted to buying it online.

This auspicious festival is just around the corner, and in case you were confused about where to invest your money so that you get the maximum returns from your investment, below mentioned are a few tips that will help you breeze through the process.

These tips have been compiled keeping in mind jewelry designs that are extremely versatile in nature and can be paired with both Indian as well as western wear. This not only allows you to flaunt your collection more often but also gives you a creative outlet to mix and match the designs with various outfits.

• Delicate bracelets are very modern, stylish and a very easy piece of jewelry to style and pull off. When there is a festival at home, they can be easily paired with your Indian wear if you are aiming for a minimal look and something that is not too much on the heavy side. If there is a party and you are planning on wearing a cocktail gown or a party dress, it works great with that as well. If you are a working professional, these work great with work wear as well. Pair with a white shirt and a black skirt or formal pants. For a casual day out with friends, these can be paired with just about any outfit that you want to throw on. A simple dress, a casual tee or a cute skirt or top, whatever your pick, these bracelets work great with them! They are very chic, sleek and can make any ordinary outfit look very trendy and stylish.

• The most celebrated type of Indian jewelry that is loved by all age groups are earrings that light up any outfit that it is paired with. There is multiple gold earring design that are available like jhumkis, studs, hoops and drop downs, which are extremely versatile in nature. If you are going for a party and wearing a cocktail dress, then a drop-down earring with it will work wonders and make your entire look very chic. If you are wearing a saree with a high neck blouse, then jhumkis will elevate the entire look as it will draw attention to your face and light it up. If you are wearing a low-neck outfit and pairing it with a heavy necklace, then a simple pair of studs will complement the entire look and make you look like complete royalty.

• The dilemma that most of us face during the winters is how to style a turtleneck or a sweater and scarf because there is no body part that is left to accessorize. However, that is when the humble ring comes to the rescue! A stack of delicate golden rings makes the entire look very cute and girly. They are extremely easy to style, look very pretty and add the chic factor to any outfit. Apart from winter clothes, they look great with the cocktail dress you have been saving, the Indian clothes that you last wore to your cousin’s wedding or a simple everyday outfit for a casual day out with friends.

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Jewellery is synonymous to women across the world. Even the most Spartan lady has her own preferences when it comes to the trinkets she chooses to wear. And anything that involves choice and preference goes through seasonal changes and alterations. Some trends catch on, while others dissipate without so much as a whimper. All about jewelry with Some trends are resuscitated, while others are quietly buried never to see the light of day again.

Some favourites seem to have found a permanent spot in the hearts of jewellery makers and wearers. Diamonds never say die, and the recent fashion of being more embracing of flawed, coloured, and small diamonds has brought the ever coveted stone into every woman’s trinket box. The ingenuity of jewelers, in making even diamond dust as lucrative and desirable as a solitaire, has only aided the boom in the diamond industry. Admittedly, this has seen an unprecedented rise in the cost of smaller stones, while the larger ones have not become proportionately dearer. The sheer versatility and durability of the diamond has found new love among all.

India is the largest market for flawless diamonds and South India in particular, will never abandon this sparkler with ease. It is interesting to note that while globally, it is the colour of the diamond that takes precedence over all other aspects, in South India, clarity is of primary concern. Driven by superstition, and a belief that a diamond with flaws or ‘doshams’ can bring ill-luck, this need for internally flawless diamonds reigns supreme. In the past, artisans cleverly worked this to their advantage by setting diamonds with lower colour grading in ink stained closed sockets for a seeming brilliance. However, the increasing popularity of the open prong, bezel, and pave setting has brought back the white diamonds in focus; the younger generation is also more open to inclusions in their diamonds.

India, traditionally, is also severely unwelcoming when it comes to other gemstones. Rubies and Emeralds are cherished; white Sapphires and Topaz are loved; while the blue Sapphire is accepted by those who have abandoned superstition. Perhaps it is to do with the colours that quintessentially appear in Indian attire, or perhaps it is a latent association of gem value with casting metal. But the observable and prevalent trend is that of using precious stones with gold; while the semi precious stones such as garnets, jades, turquoise and the like find their homes in silver ornaments.

Moghul Inspired Jhumki with Diamonds & Emeralds

Time-Honoured Diamond Floral 18K Gold Stud Earrings

Around the world, connoisseurs are recognizing the magic of gemstones and minerals that are rare and unique in presentation. Tanzanite is gaining popularity for its sheer beauty and established position as the rarest gemstone on Earth. Needless to say, popular culture (in the case of Tanzanite, The Heart of the Ocean from the movie Titanic) dictates jewellery and gemstone trends. Mother Earth in her bounty has several treasures to offer and the international market is not only recognizing that, but also celebrating the glory of gemstones through unique ornaments. Quartz in rose shades, and with rutiles that are inimitable; Tsavorite with its dark and vibrant green tones; Elbait Tourmalines in their sparkling reddish pink tones; Turquoise mosaic beads; and Carved Corals…are all fast gaining popularity for their sheer beauty and distinctiveness.

Among other jewellery drifts is the new found passion for antiques, and/or a reproduction of Colonial, Edwardian, and Victorian designs. And a surprising contrast to this ornate and intricate trend is the recent fascination for Minimalist Trinkets (read more at The Minimalist Mystique). Jewellery is inseparably tied to apparel, and so the colour blocking fad is fast catching on, with fascinating combinations of contrastingly coloured gemstones. Throwing caution and versatility to the winds, turquoise is paired with the orange hued coral; Rubies and tourmalines sparkle among sapphires; Tsavorites and amethysts dazzle in a single bauble.

Unusual Ruby, Sapphire and Emerald 18K Gold Drop Earrings

If you have the wherewithal to embrace some of these emerging and hard to resist whims, visit us at Gehna. Watch us, as we bring to life some of nature’s most wondrous gemstones in exquisitely designed jewellery. Have an interesting combination or a unique stone you’d like set? Sit with us to discuss the endless possibilities that our customization offers. Allow your jewellery dreams to soar heights that are unheard of; ensure that every ornament you adorn is as unique as you; make heads turn, prepare to answer queries, intrigue your audience with all things bijoux.

Do comment below if you liked this article. You would also be interested to read and know more about Indian Jewellery and its Versatality.

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