LUXURY CULTURE AND BESPOKE JEWELRY PIECES BY GEHNA
The blog was originally posted here.
The Luxury Lifestyle Awards is pleased to present the participant in the category Luxury Jewelry Brand of India – Gehna – the very first jewellery boutique of its kind in Chennai.
Gehna is the brainchild of Mr. Sunith Samdaria, an expert in diamond grading and jewellery making for over 24 years. His passion for the finer things in life was kindled at a very young age, and he identified with the cosmopolitan culture. His fervor includes owning one-of-a-kind pieces of art, from furniture to art and artifacts, to items of clothing, and to precious jewellery as well. He established Gehna, in a quaint and elegant boutique in a bungalow in Chetpet, Chennai in 1996, and has never looked back since. Now nestled in a quiet and picturesque lane in the heart of the city, the Gehna showroom has an elegantly designed ambience with the warmth of home. Tastefully furnished with antiques and gorgeous brass bric-a-bracs, one may be sorely tempted to extend the shopping experience to the fascinating curios that are unfortunately not on sale. The décor is but a testament to the elegant taste of the founder, Mr.Sunith Samdaria, who promptly stuns his clients with his sheer camaraderie, sophistication, and expertise in jewellery.
If the welcoming aura of the store is not irresistible on its own, the hospitality and guidance of personal shopping consultants literally sweeps clients off their feet. From patiently showcasing the stunning stock in store, to explaining gemstone and pricing details of each piece and acting as the client’s liaison when they finally walk in for their personal meeting with Mr.Sunith, the personal shopping assistant never leaves the client disappointed. Gehna celebrates the singularity of each of its valued clients. Specializing in bespoke jewellery, Gehna’s claim to fame is the team’s unwavering attempt to bring to sparkling life the dreams and jewellery aspirations of every client who walks through the welcoming doors of the store. The key mantra to their success and the fidelity they enjoy of their clientele is the attention to detail in the customization process.
The in-store repertoire speaks volumes on Gehna’s commitment to customization and bespoke jewellery. The limited, albeit stunning collection, is meant to titillate, a promise of what is possible, should the customer dare to dream beyond the conventional, and of what is achievable, even within the boundaries of tradition. The Gehna team, with its exceptionally qualified and experienced designers, is more than happy to listen to a client’s ideas and discuss style preferences. Mr.Sunith personally develops the ornament and with the aid of skilled craftsmen, metamorphoses them into finely finished pieces of art. His involvement in bringing jewellery to life through various stages is not just his passion, but his personal promise of quality.
If the customization lure is not tempting enough, the promise of finely handcrafted jewellery completes the appeal. Preserving and encouraging an age-old craft, Gehna exclusively deals in jewellery that master craftsmen have personally blessed with their incredible talent and passion. Gehna has the luxury of owning their own workshop and artisans, so clients can choose to be involved in every small step of the grand jewellery making process. The process of hand-making jewellery, while ensuring incomparable finish and finesse, also adds to the otherwise conscientious business by being more environment-friendly than is machine made jewellery. The process also ensures that the quality of your jewellery is supreme and categorical. This, in addition to using laboratory tested and certified Gold and Silver (for purity and alloy composition) and the best quality gemstones procured by ethical means. No request is too small or too large for the Gehna team. From designing and crafting the simplest engagement rings to creating an extravagant bridal ensemble to the bride’s preference, Gehna embraces every challenge thrown at them with childlike enthusiasm and fervor. The team does not dismiss any of the client’s requests, including that of budget. The creative juices are particularly profuse when faced with the task of recreating an ornament within a specified budget and explicit gemstone preference.
If resources and complexity are no deterrents to the talented Gehna team, neither is style. Perhaps the most alluring gift of the team is that they specialize in no particular form and style of jewellery and yet excel at every fashion imaginable. From minimalistic jewellery trends to colour blocking fads, from exquisite kundan masterpieces to intricate nakaash work, from traditional temple jewellery of the south to the elaborate filigree of the east…Gehna can do it all and can do it extremely well. While some trinkets interestingly combine Gold and Silver for original designs, other ornaments fastidiously stick to traditional form to celebrate and honour them. The team can whip up an audacious pair of earrings with passé copper coins as deftly as they can meticulously reproduce the insignia in an antique pendant. As a valued client, one is also privy to the many objet d’art and indigenous jewellery pieces that Mr. Sunith collects from his travels across the length and breadth of the country.
The passion of the Gehna team extends beyond the customary gemstones. With a keen eye for beauty everywhere, Mr.Sunith loves to experiment with unique minerals that add to the inimitability of GehnaJewellery. Rutile Quartz, Black Diamonds, Tsavorites, and Tourmalines are few among many unusual yet stunning minerals that find new life and expression in their superbly crafted sockets at Gehna. If all this were not enough, Gehna also showcases a collection of ready-to-wear precious and semi-precious jewellery that exhibit a fresh marriage of the classic and contemporary styles, and could very well be anybody’s jewellery indulgence from time to time. With the soon to be introduced online shopping and customization services, Gehna promises to explore hitherto undiscovered jewellery trends.
Gehna echoes and embodies everything that Mr.Sunith believes of jewellery, that …within each gem burns a fire nothing can extinguish. It is this fire that seeks us out and draws us to enhance its beauty and convert it into expressions of individuality and style. Perhaps this is why jewellery is created to endure, through the changing fashions, to be passed on from generation to generation, a legacy of unmatched beauty…
Thangamayil Jewellery
Congratulations Team Gehna. We, Thangamayil jewellery express our hearty wishes to the team for getting nominated to Luxury Life Style Awards 2015. Wishing you a clear road ahead and luck.
To know more on Gold, Silver and Diamond Jewelleries, you can log on to http://www.thangamayil.com